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Marketing Basics

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We help hunting outfitters and fishing guides improve their online marketing by using our expertise and experience in web development and search engine optimization. We spend every waking hour thinking about hunting and fishing ourselves so we apply what we know to the industry we are nuts about. We have learned to rely on our innovation and our resourcefullness to create our own success. S3 Outdoors helps your company take your marketing message to the world of your customers, whether they are around the corner or 12 time zones away.. Our speciality is search engine optimization, making outdoors websites work better on search engines such as Google, Yahoo, and Bing so that you get more traffic to your website.


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When we started in the online business, in 1995, it was enough to have a website. We made our first sale within 3 days of going online, a whopping $15! You didnít need good website, just a website, and you made money. Now the sohphistication of the world drives the need to have your website performing at a top level. Your competition may not be just around the bend anymore. It can be based anywhere in the world. This is also your opportunity to reach further than you have ever reached before.

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Marketing Basics
Some of the terminology used in the field of marketing can seem like just a bunch of jargon to confuse non-marketing professionals and make us sound smarter than we are. In the interest of breaking down the marketing-speak into something more useful, I have put together a list of comparisons between the marketing terminology and some common hunting/fishing terminology. Hope you enjoy the comparisons and find them useful. Future articles posted here will go into more depth (farther a field) to explain how these can be applied to your marketing efforts.
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