Should I advertise online?
Yes, in more ways than one. Having a professional quality web site is only the first step. You need your website to get found. Make sure you include your website address on everything you can, your pens, hats, trucks, letterhead, everything. There are thousands of outfitter sites on the internet, you need to be seen to be considered. Help your future customers put you in their sites. Here are some other ways to attract more customers online.
1. Get listed on outdoors directory sites such as S3Outdoors.com, PrairieOutdoors.com, HuntsForSale.com. Make use of any enhanced listings that will put you at the top of a long list. Outdoor directory sites have a broad appeal and because of this they tend to attract a high volume of visitor traffic. By having a listing on these types of sites, you can expect the amount of traffic on your site to increase as visitors click through to your site. Outdoor directory sites also tend to have a higher Page Rank (a ranking by Google) that stresses the popularity of the site. When these sites link to yours, Google interprets this as a "vote" for your site, and increases your Page Rank....Read more about: Online Marketing