Waterfowl Hunting in Saskatchewan - Room for singles and doubles - Sep. 20th-22nd Oct. 11th-13th and Oct. 15th-17th.
- contact Prairie Rose Outfitters - 306-227-2822
Our Featured Outfitter: Prairie Rose OutfittersSpecies Guided:
Goose, Duck
We will cover a variety of marketing topics here, all written to become actionable parts of your outfitter marketing plan. Topics we will cover will include online marketing, outdoors website design, print advertising, referral programs, target marketing, tradeshow marketing, marketing budgeting, and more.
We have been helping small businesses get a grip on their marketing planning and execution for over 20 years. We have written the articles here with a particular outdoors flair to add some levity and some relevance. We are confident that they will benefit your business if you are prepared to give them a try. So draw a bead on a more profitable future and get prepared to haul in more trophy sized customers!
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Expert in Your Field
Advantages of Experts
Being an expert in your field brings many advantages. You don’t have to work as hard to find new business. You can charge more for the work you do. You are given the benefit of the doubt in certain cicumstances, and you open up new avenues of success. There are several ways to demonstrate your expertise. The first is just to flat out get it done out in the field. That is, prove your worth to your customers by giving them a great experience, putting on a great pool of fish, putting them in the right field for the bird shoot, picking the right tree stand for the way the bucks are moving, or helping pick the right lure are all ways to demonstrate your value as an outfitter or guide, and it's what your customers pay you money for.
Another way to establish your expertise is to tell everyone about it by putting together an article, a how to instructional piece, or share a story about your adventures. Think of the hosts on your favorite outdoors shows. They gain credibility by sharing with us their expereinces, and putting the proof right in front of us on our screens. We believe what they say because they have the reputation and the proof. You too can gain this credibility by putting your expertise on display. Consider submitting your story to hunting a fishing sites like the S3Outdoors Outdoors Journal.
Write an Article
Writing articles about hunting and fishing is not something that everyone is cut out to do. Some of us are better at the doing that we are at the writing. If you have the ability to put your thoughts and experiences into words, then you can turn your valuable insights into big credibility points for yourself. Get started with your article by simply sketching out the bullet points, key topics, that make for the article. For each key point, choose an example, or a piece of detailed instruction, that supports the point and add it to the main point. Once you have made your points, and supported your thoughts with examples, read it over and add any additional explanation needed. Then, put it away for a day and come back to it for a proof read. Does it make sense 24 hours later? Have someone else read the article and ask if the message is clear. Once you are finished with the main part of the article, go back and write an introduction, one or two sentences, and conclusion that sums up the main points, again in one or two sentences.
Telling stories. Put yourself mentally around the campfire, with your buddies, all relaxing after a day of hunting or fishing, a cool one in your hand, and let your mind run through how you would tell of that day. Who were you fishing or hunting with? Use their names, first names or nicknames make it more personal. How long have you been coming to this same spot together, is this an annual event or the start of a new tradition? What were your expections when the day started? How was the weather? How did you prepare and plan for the day/trip or did you grab your rod or gun and get right at it? Be sure to talk about the gear you used, tackle, technique, tips, tactics, and how they related to the success you had (or sometimes, didn't have). Imagine one of your buddies passing on the story to a friend back home, what parts would they be sure to explain in detail and what part of the story would make you want to return. Answer these questions and you are sure to have a story of interest. Keep in mind when people read a story, they can usually sort out the B.S. pretty quick so don't stretch a 12" trout in to a land locked salmon or bambi into the king of the forest.
Outfitter Marketing Videos
In today's media age, with great social tools like facebook and youtube, get your video up on the web. If you have editing software, add some transition effects and make sure to reference yourself and your business. Use some cutaway footage to show off the scenery and any other points of interest. Add some "in-studio" head shot narration if you can to add some explanation to the "action" footage. Don't use too many fancy effects or overdo the sound effects and sound track. The online culture right now is to keep things very realistic and not "hollywood" production style so resist urge to add your favorite "Monty Python" style graphic text. Post yourself on the web, on your own website if you can, or other media sharing sites such as YouTube and watch for the comments others make. Don't be afraid to a bit of self promotion to the beginning and end of the video by including your name and website address.
Display Your Outfitter Expertise
As an outfitter or guide, your experience vastly exceeds that of even most seasoned anglers and hunters. For the one or two deer some of us hunt in a season, your help dozens more get their shot at a trophy. For each day we spend on the lake or stream, you spend a week helping customers hook a memory of a great trip. Take your knowledge and your expertise and put them out on display. It will improve your standing with your customers and a stronger reputation helps you build your business.
