Waterfowl Hunting in Saskatchewan - Room for singles and doubles - Sep. 20th-22nd Oct. 11th-13th and Oct. 15th-17th.
- contact Prairie Rose Outfitters - 306-227-2822
Our Featured Outfitter: Poplar Point ResortSpecies Guided:
Whitetail Deer, Black Bear, Goose, Duck, Walleye, Northern Pike
We will cover a variety of marketing topics here, all written to become actionable parts of your outfitter marketing plan. Topics we will cover will include online marketing, outdoors website design, print advertising, referral programs, target marketing, tradeshow marketing, marketing budgeting, and more.
We have been helping small businesses get a grip on their marketing planning and execution for over 20 years. We have written the articles here with a particular outdoors flair to add some levity and some relevance. We are confident that they will benefit your business if you are prepared to give them a try. So draw a bead on a more profitable future and get prepared to haul in more trophy sized customers!
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How to Look Professional in 5 Minutes
How do you look professional, personalize your message to your customer, and keep track of your customer proposals, in 5 minutes or less? The simple answer is by using computer technology to your advantage. Technology should be a tool to make you more efficient and to make you more professional. If you can develop a systematic way to format a proposal to your customers, you can ensure that you always project a high quality, professional image, while keeping your message to your customers consistent.
When your potential customers are considering who to choose for their next hunting trip, you should want to stand out from the rest by having a better image, by showing a more professional presentation. When you are out hunting, often your objective is to blend in through the use of camoflage and blinds. In Outfitter Marketing, your objective is the opposite, you want to stand out. You want to be the guy in the orange pullovers highly visible in the field. Consider the following situation, your potential customer is deciding between your proposal and one from a competing outfitter. The potential customer has a brochure from both of you and has visited both websites. Your prices are similar. How do you sway the opinion in your favor? Make your proposal more professional, create the belief with the customer that you are the right outfitter to work with by reinforcing their desire to be treated well and to have a strong trust in your abilities. The best way to do this is to ensure every interaction you have with the customer is consistent and of the highest calibre. Make sure all your communication tools reflect your image and leave a positive impression.
Proposal TemplateNo one has the time to put together a multi page proposal, with pictures, and your logo, and make it customized to each customer, unless you use the power of technology to short-cut the work and lock in the quality. To see an example of how this can work, click to view the file (size = 2 MB).
Or click on the image below:
Instructions for use: Click on the link or image to view the file and click the Save option to save it to your computer. Save it to your file folder or to your desktop for easy reference. Once you have saved the file to your computer, open the file, you will likely be presented a security warning and be asked to enable macros. Say yes or accept this option so that the interactive form can run.
Once you have replaced the default values in the form, click Okay and the values from the form will be automatically filled in throughout your presentation template. Scroll through the document and put yourself in the place of you customer, receiving a customized hunting proposal. Page 3 of the hunting proposal is where you can add the dates and details of your offer to the customer simply by typing directly into the document. You can use the Save As feature to save all the changes to the file in another file name, such as your customer's name.
Custom Templates
The file you have just viewed above can be custom built just for your outfitting business. including your contact information, your logo, your customer trophy pictures. For a fee of $50, one time, S3 Outdoors will build a file for you and provide it for your unlimited use. Just email us and provide us with a description of your offering, a variety of high quality pictures, your business name, phone, website, address, and email and we will draft a file for your approval. Upon your approval, we will invoice you for the fee and provide the final completed file.
