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We have been helping small businesses get a grip on their marketing planning and execution for over 20 years. We have written the articles here with a particular outdoors flair to add some levity and some relevance. We are confident that they will benefit your business if you are prepared to give them a try. So draw a bead on a more profitable future and get prepared to haul in more trophy sized customers!

Marketing Basics Target Marketing Tradeshow Campaigns Marketing Budget Drip Marketing Online Marketing Look Professional Camera Plus Customers Referral Program Advertising Media Experts Social Media Secret Pay Per Click - written by: Galen Sonntag Sign up to receive our monthly Outfitter Marketing Tips notice. Social Media Marketing Secret Social Media means interaction. Social Media Marketing means posting content that is interesting and engaging to your audience. Should you as an outfitter get involved in Social Media Marketing? How much time do you have? By the very nature of Social Media, you must be willing to commit time to it for it to be successful. There is no magic Facebook bullet or Super Secret Twitter post that will grow your business without effort. The secret to Social Media Marketing for Outfitters is the same formula that makes you a successful outfitter, hard work, attention to details, telling good stories, excellent customer service. Social Media takes your mass marketing efforts and gives the people who are interested in what you do a place to communicate directly with you, and it gives you a place to communicate back, at the same time putting the same message on their network as well. Send this article to a friend. Recommend this article. Add a comment. This article has been recommended 24 times. Gear Shop Special Search Engine Marketing Made Easy What Social Media Works? There is a huge variety of social media sites. To many to list, most of which don't count anyways. The right Social Media for any of my clients depends on the line of business they are in. For your Outfitter Marketing Mix you will want to focus in on what I regard as the big 4 which includes Facebook (fan page, group, profile), Twitter, YouTube, and Linked In. If I had to recommend only one, I would go with Facebook simply because it is the most robust and enables you to provide useful, interesting, and engaging content in a number of ways. Facebook is intriguing because it has found a way to stretch itself beyond it's original plan of connecting friends to friends. It has demonstrated true platform growth by creating a powerful marketing/branding machine which has become the focal point of many contest and highly successful viral marketing campaigns. If you have only have time for one Social Media platform, or don't know where to start, choose Facebook. It will help you grow a network of interest, if you put in the time and attention. Twitter is the hottest Social Media platform around. It’s known as a micro blogging site because you are limited to posting 140 characters at a time. You can link to richer content forms, such as images and video, but it does not give you a place to store this content. Personally, I hate Twitter. Professionally, Twitter amazes me with how popular it has become and how much time people are willing to spend telling the world they have brushed their teeth. All that aside, Twitter has become successful because of simplicity. Actual practical use for your Outfitter Marketing Plan will be limited. (Look for future articles on this site where I refer back to this because I am proven wrong). Love it or hate it, Twitter has proven to be addictive in it's following. If you have time to post and reply to messages, sometimes hourly, then Twitter might be your kind of bait. YouTube is a goldmine of possibility for Outfitters looking to attract a growing client base. Imagine the regular audience of any hunting or fishing show deciding to go online and search for more. Hunters are very visual, give them everything you've got to see and post it on YouTube. Every hunting or fishing video you have is a chance to make an impression. Make sure you make a good impression. Don't have any good videos? Make a slideshow with your best pictures. More about this idea in future articles. LinkedIn can be thought of as Facebook but a lighter version, for use by Hunting Outfitters and Fishing Lodges. LinkedIn gives you the ability to establish a network or likeminded people, allows you to profile yourself, and post images. What is different about LinkedIn is the interactivity. It is no where near as engaging as Facebook. It was designed essentially as a professional version of Facebook, a business referral network of suppliers, partners, and job seekers. Social Media Cost The true cost of Social Media is your time, your valuable time. All the sites listed above are free to use, free to post content, free to market your business. How much free time do you have will help you decide how deep to dive into Social Media. Future articles here will go into more depth about how to maximize your use of these four Social Media platforms. Check back or sign up for our newsletter to be notified on new articles. Advertise on S3Outdoors.com Add a comment Comments:

Gear Shop Special Search Engine Marketing Made Easy Prairie Chicken hunting Northwest of Swift Current

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